0

0

GM Dumps Chevy Name

General Motors has banned the use of the Chevy name in all of its corporate communications. From now on, the bow-tie brand will go by its proper name, Chevrolet.

Personally, I think this is a great move.  While nicknames are always great, they can be confusing and/or misleading to those that have no idea about them, and may actually cause someone to think that there are two different brands entirely.  I also feel that the proper name of ‘Chevrolet’ has much more of a professional feel to it rather than ‘Chevy’, especially when preceding a model, such as Chevrolet Corvette.