For the record, when I gave Domino’s new pizza recipe a try a month or so ago, I loved it! I’ve read some things where people say it’s the same old pizza, but I noticed a big difference, a good one, as soon as I tried a slice. Like most people, the crust isn’t my favorite part. Why should it be really—it’s just bread. But the added garlic butter on it made it delicious and much more enjoyable. Now they just need to do something similar to Little Caesar’s Hot-N-Ready pizza, so you don’t have to make that call in anymore and have to wait.
The decision to change was no doubt a huge gamble-one that could have potentially been as big of a flop as Coca-Cola changing their ingredients back in the day. But when you read the news with excerpts like the following, it’s hard not to say they won that bet.
Domino’s knew its pizza quality needed some improvement. That’s why the chain spent two years testing its product, and debuted a new recipe on Dec. 27. Tuesday, it unveiled the results of that new recipe: Profits more than doubled in the company’s fiscal fourth quarter.
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